RESOURCES
Brand Checklist
Identify the gaps in your brand —
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BEHIND THE BRANDS
Helping founders evolve their brands through strategy, positioning, and storytelling — sharing behind-the-scenes insights and deep diving into the process, results, and what we could build together.
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PRESS
Forbes / Venture Capital
Superpower Raises $30 Million To Launch World’s First Health Super-App
“Superpower, the company empowering members to take control of their health, today announces the launch of the world’s first health super-app—beginning with the most comprehensive biomarker testing service on the market to deliver proactive, preventative, and personalized healthcare to everyone. The company is also announcing a $30 million Series A funding round led by Forerunner, with participation from Day One Ventures, Susa Ventures, Long Journey Ventures, Family Fund, Opal Ventures, Valia Ventures, Visible Ventures, Winklevoss Capital, and notable celebrity backers including Vanessa Hudgens, Steve Aoki, Logan Paul, and NBA star Giannis Antetokounmpo.” — FORBES
Superpower Raises $30 Million To Launch World’s First Health Super-App
“Superpower, the company empowering members to take control of their health, today announces the launch of the world’s first health super-app—beginning with the most comprehensive biomarker testing service on the market to deliver proactive, preventative, and personalized healthcare to everyone. The company is also announcing a $30 million Series A funding round led by Forerunner, with participation from Day One Ventures, Susa Ventures, Long Journey Ventures, Family Fund, Opal Ventures, Valia Ventures, Visible Ventures, Winklevoss Capital, and notable celebrity backers including Vanessa Hudgens, Steve Aoki, Logan Paul, and NBA star Giannis Antetokounmpo.” — FORBES
Services
BRANDING & VISUAL IDENTITY
CREATIVE DIRECTION
ART DIRECTION
INVESTOR PRESENTATION DECK
MARKETING MATERIAL
BRAND GUIDELINES
PRINT & PACKAGING
WEBSITE DESIGN
3D DESIGN
Contributors
SUPERPOWER
DAYBREAK STUDIO
BRANDING & VISUAL IDENTITY
CREATIVE DIRECTION
ART DIRECTION
INVESTOR PRESENTATION DECK
MARKETING MATERIAL
BRAND GUIDELINES
PRINT & PACKAGING
WEBSITE DESIGN
3D DESIGN
Contributors
SUPERPOWER
DAYBREAK STUDIO
Felix Health
“Felix Named One of Canada’s Top Growing Women-Led Companies in 2025...
Emma co-founded Felix in 2019 with one main purpose: to revolutionize how Canadians access healthcare by making it more convenient, inclusive, and patient-centred — particularly for stigmatized health issues that often get overlooked...
Felix has now grown to become one of Canada’s leading virtual healthcare platforms. To date, over 1 million Canadians have turned to Felix for treatments across 16+ diverse categories, with half of all new patients accessing care for the very first time. ” — FELIX
Canada’s first end-to-end platform providing on-demand treatment for everyday health.
“Felix Named One of Canada’s Top Growing Women-Led Companies in 2025...
Emma co-founded Felix in 2019 with one main purpose: to revolutionize how Canadians access healthcare by making it more convenient, inclusive, and patient-centred — particularly for stigmatized health issues that often get overlooked...
Felix has now grown to become one of Canada’s leading virtual healthcare platforms. To date, over 1 million Canadians have turned to Felix for treatments across 16+ diverse categories, with half of all new patients accessing care for the very first time. ” — FELIX
Services
BRANDING & VISUAL IDENTITY
CREATIVE DIRECTION
ART DIRECTION
PARTNERSHIP PRESENTATION DECK
MARKETING MATERIAL
DESIGN SYSTEM
PRINT & PACKAGING
WEBSITE DESIGN
3D DESIGN
Contributors
FELIX HEALTH
BRANDING & VISUAL IDENTITY
CREATIVE DIRECTION
ART DIRECTION
PARTNERSHIP PRESENTATION DECK
MARKETING MATERIAL
DESIGN SYSTEM
PRINT & PACKAGING
WEBSITE DESIGN
3D DESIGN
Contributors
FELIX HEALTH
Forbes / Under 30
How Halsey Turned A Lack Of Resources Into A Million Dollar Brand And Her Best Business Advice
“Unable to pay for a team of makeup artists and stylists, Halsey started experimenting on her own: She learned the technicalities of how makeup works in scenarios from performing and sweating on stage to taking photos on red carpets...
In 2021, Halsey took those learned skills and launched about-face beauty, a makeup brand that targets Gen Z and other young consumers, with Hard Candy cosmetics founders Jeanne Chavez and Dineh Mohajer...
In 2022, the company brought in $50 million in revenue, Halsey tells Forbes.” — FORBES
How Halsey Turned A Lack Of Resources Into A Million Dollar Brand And Her Best Business Advice
“Unable to pay for a team of makeup artists and stylists, Halsey started experimenting on her own: She learned the technicalities of how makeup works in scenarios from performing and sweating on stage to taking photos on red carpets...
In 2021, Halsey took those learned skills and launched about-face beauty, a makeup brand that targets Gen Z and other young consumers, with Hard Candy cosmetics founders Jeanne Chavez and Dineh Mohajer...
In 2022, the company brought in $50 million in revenue, Halsey tells Forbes.” — FORBES
Services
BRANDING & VISUAL IDENTITY
CREATIVE DIRECTION
ART DIRECTION
PRODUCT CAMPAIGN
MARKETING MATERIAL
BRAND GUIDELINES
PRINT & PACKAGING
WEBSITE DESIGN
Contributors
ABOUT-FACE BEAUTY
HARDCANDY
CONCRETE DESIGN COMMUNICATIONS
BRANDING & VISUAL IDENTITY
CREATIVE DIRECTION
ART DIRECTION
PRODUCT CAMPAIGN
MARKETING MATERIAL
BRAND GUIDELINES
PRINT & PACKAGING
WEBSITE DESIGN
Contributors
ABOUT-FACE BEAUTY
HARDCANDY
CONCRETE DESIGN COMMUNICATIONS