Forbes / Under 30
How Halsey Turned A Lack Of Resources Into A Million Dollar Brand And Her Best Business Advice
“Unable to pay for a team of makeup artists and stylists, Halsey started experimenting on her own: She learned the technicalities of how makeup works in scenarios from performing and sweating on stage to taking photos on red carpets...
In 2021, Halsey took those learned skills and launched about-face beauty, a makeup brand that targets Gen Z and other young consumers, with Hard Candy cosmetics founders Jeanne Chavez and Dineh Mohajer...
In 2022, the company brought in $50 million in revenue, Halsey tells Forbes.” — FORBES
How Halsey Turned A Lack Of Resources Into A Million Dollar Brand And Her Best Business Advice
“Unable to pay for a team of makeup artists and stylists, Halsey started experimenting on her own: She learned the technicalities of how makeup works in scenarios from performing and sweating on stage to taking photos on red carpets...
In 2021, Halsey took those learned skills and launched about-face beauty, a makeup brand that targets Gen Z and other young consumers, with Hard Candy cosmetics founders Jeanne Chavez and Dineh Mohajer...
In 2022, the company brought in $50 million in revenue, Halsey tells Forbes.” — FORBES
Services
BRANDING & VISUAL IDENTITY
CREATIVE DIRECTION
ART DIRECTION
PRODUCT CAMPAIGN
MARKETING MATERIAL
BRAND GUIDELINES
PRINT & PACKAGING
WEBSITE DESIGN
Contributors
ABOUT-FACE BEAUTY
HARDCANDY
CONCRETE DESIGN COMMUNICATIONS
BRANDING & VISUAL IDENTITY
CREATIVE DIRECTION
ART DIRECTION
PRODUCT CAMPAIGN
MARKETING MATERIAL
BRAND GUIDELINES
PRINT & PACKAGING
WEBSITE DESIGN
Contributors
ABOUT-FACE BEAUTY
HARDCANDY
CONCRETE DESIGN COMMUNICATIONS